Project 365 is a year-long transformation project culminating in a 365-mile run across Iceland, documenting the journey from ordinary baseline to extraordinary undertaking.
More than a test of discipline, it explores identity, fear, consistency, and what becomes possible when someone commits to doing one audacious thing and follows it all the way through.
What is project 365?
more about Cody
One thing is for sure... I’m not a professional runner. A year ago, I could barely run a mile without stopping.
Project 365 began as a simple commitment: train for a year and see who I’d become and what I could accomplish. The miles added up. So did the discipline.
This run is my great life reset - a detox of being the person that says one thing and does another. Through this project, I am learning to trust myself again - to keep promises to myself when I set big, bold goals.
Cody
Meet the runner
The
Team
story and support
The
Team
Eric Estrada
Eric serves as photographer, support crew, and pacer for the run, documenting the journey while running alongside it.
A lifelong runner who has raced on almost every continent in the harshest conditions, he brings experience, endurance knowledge, and steady presence to the team.
support/pacer
Liza Giles
From the very beginning, Liza has stood behind Cody with unwavering support.
She fuels the training with home-cooked meals, works through sore legs with late-night massages, and has been steady through every high and low of the past year - the quiet force making the miles possible.
Cody's Wife
Jimmy Picard
Over the final stretch of preparation, Jimmy will help guide training with a focus on durability, pacing strategy, and smart endurance progression.
With deep experience in both competitive running and movement science, he will fine-tune performance while prioritizing longevity - helping ensure the body is ready for the physical demands of crossing Iceland on foot.
Running coach
Boomer Bate
Boomer will be there not as crew, not as staff - but as a friend. His presence represents something deeper than logistics: the importance of not doing hard things alone.
Through long conversations, belief in the vision, and simply showing up, he brings the kind of support that steadies you when the miles get heavy and reminds you why you started in the first place.
Cody's close friend
Jill Coats
Jill joins the team to document the run as it unfolds across Iceland.
With a filmmaker’s instinct for capturing raw, unscripted moments, she’ll be following the journey mile by mile. She'll turning exhaustion, weather, and the wild Icelandic landscape into the visual backbone of the story.
Documentary Filmmaker
Taylor Brower
Taylor is helping design the fueling strategy behind the run. As a performance dietitian and part of the team at Skratch Labs, she works with endurance athletes to dial in hydration, sodium, and fueling plans for long efforts.
For Project 365, Taylor is helping build the framework that will keep Cody fueled from sunrise to sunset across Iceland, as well as ready to adapt when things inevitably get tough.
dietician/ skratch labs partner
Jake lampe
Based in Ísafjörður, Jake brings invaluable local knowledge to the team. As the owner of a tour company in Iceland, he knows these roads, weather patterns, and landscapes better than most.
During the run, Jake will serve as the boots on the ground — helping coordinate logistics between aid stations, monitoring conditions, and making sure the team stays safe and moving forward across Iceland.
Local Operations Lead
The route / The route
The route begins in the city center of Ísafjörður, where the harbor sits beneath steep mountain walls. From there, the road turns south into the isolation of the Westfjords - long fjords, relentless climbs, and open pavement shaped by wind and weather.
As the miles stack up, the landscape shifts from rugged coastline to broader valleys and the southern lowlands. The run finishes just south of Vík on the beach, where the black volcanic shoreline and jagged sea stacks rise from the Atlantic - the final horizon after crossing the island on foot.